Coaching is not an uncommon concept.

In sports, the role of the coach is key to the development of the individual athlete or team.

An athlete only has a coach if they have made a personal commitment to improve!

They recognize that they have an ability or a raw talent and they want to sharpen it to be better in their field.

What the coach will do is go through a process of helping the athlete connect with these abilities and draw them out, and this will lead to a passion filed and often times, independent training process.


In the corporate sector, Coaching is still growing.

Many professionals still don’t have an identified person (who isn’t their line manager or even better, doesn’t work within the same service) to coach them.

Similar to the supervision process, Coaching is developmental as well as motivational, but to have no line manager would be unheard of in my sector, and the supervision process (or appraisal) is standard practice, However, coaching is still not common practice.

I want to encourage you, Don’t wait for coaching to become popular or for your employer to provide one.




1. Accountability

I believe this is the most beneficial reason for having a coach.

If you say you are going to do something, a good coach will follow it up with you, and if an agreed action is not followed through they will want a reason why.

A coach will; 

  1. Talk openly and regularly about performance and push you to improve.
  2. Encourage independent responsible for your behaviour and performance.
  3. Want to explore and identify reasons for poor performance and aim to remove or at least reduce them.
  4. Encourage you to evaluate your own performance on a regular basis.
  5. Ensure you are clear about Goals, targets and expectations.


2. Focus

A good coach will support you in the development of a personal progress plan to clearly map out your development journey.

They will also keep you focused as you work through each stage of that journey.

When I’m struggling with something, I get tempted to skip a stage and jump to the next stage.

A coach will ensure that you don’t move on until you have achieved the agreed goal and offer you the necessary support and motivation required to get you through.

3. Motivation

This video says it all!

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4. Resources 

The right coach will bring with them a range of tools and techniques to help you achieve your goals.

They will also have a good network of links and be willing to share them with you.

This could include a library of books. Audio and video resources, useful online resources and most importantly People.


5. A Different Perspective 

When you’re in the heat of the game you need a coach on the outskirts with a wider perspective of the whole field.

A good coach will enable you to come up with a fresh approach to a problem.

Sometime we allow emotion to blur our vision and sway our decision, but a coach does not have that emotional attachment and will give you an objective point of view.

Also, I coach often times has Hindsight, and as my good friend Herman Stewart say’s ‘A mentors Hindsight can be our Foresight’.


6. Challenge

Sometime, due to the closeness of a relationship, your friends, partners, family or work colleagues won’t challenge you as they don’t want to ‘Rock the boat.’ However, a good coach will challenge you in a number of ways.

They will challenge you to push yourself and to go the extra mile (as we saw in the earlier video).

They will challenge any poor performance and slacking.

They will challenge your ideas in the aim of getting you to dig deeper.

They will challenge a negative attitude and a defeatist mind-set.


7. A sounding board 

At times you find it difficult to find someone you can share your deepest thoughts with.

Whether it’s new idea, a fear or concern or just something you’re grappling with, a coach will provide a safe environment for you to talk things through and give you honest, impartial feedback.

you time with your coach will be time to focus on you and your development and your coach will take your aspirations as seriously as you do.

When you begin your relationship, you and your coach should have a discussion about confidential, so you both know where you stand with what is shared during your sessions.


It’s worth mentioning;

Self Coaching

Self coaching is where an individual has recognized they have a skill or ability and has made a conscious decision to develop these independently.

It may be that they haven’t found someone within their field to coach them personally, but they have not allowed this to hinder their growth.

They find books, audio and video resources and anything else they can get their hands on to support their development.

I think a more appropriate title for this process is ‘Virtual Coaching’, as you can’t really coach yourself.

Although you have taken the step to independently implement to process of coaching, the actual teaching, instructing and guidance comes from the person how has produced the material you’re using.


So, What now?

If you haven’t got a coach yet, Why not? Take action today!

Identify at least 3 people you know who would be an appropriate coach for you and start to contact them.

Can you testify of the benefits of having a coach? I want to hear about it!

Leave a comment below.

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